Question: What Smart Bidding strategy would be best used to help liquidate inventory?
- Target ROAS
- Maximize Conversion Value
- Maximize Conversions
- Target CPA
Explanation
Maximize Conversions is the best fit when the main goal is to move as much inventory as possible by generating the highest number of conversions within the available budget. Google Ads defines this Smart Bidding strategy as one that uses Google AI to help get the most conversions while spending the budget. That matches an inventory-liquidation objective because the priority is conversion volume, not efficiency against a return target or a fixed acquisition cost. It is the most direct choice when the business wants to clear stock quickly through more completed actions. Google Help+1
Why the other options are incorrect
Target ROAS focuses on maximizing conversion value while trying to hit a specific return target, which is better for revenue efficiency than for pure conversion volume. Google Help+1
Maximize Conversion Value is designed to drive the highest total conversion value, not the highest number of conversions. Google Help+1
Target CPA aims to increase conversions while holding to a target cost per action, so it is centered on cost control rather than maximizing total conversion count for liquidation. Google Help+1
Source for verification
Google Ads Help: Determine a bid strategy based on your goals. Google Help
Google Ads Help: About Maximize conversions bidding. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.