Question: Max is trying to set up a Display campaign for his toy business, but is worried ads may appear on content that's not suitable for its family-friendly image. Which campaign setting should he choose?
- Content exclusions
- Frequency capping
- Bidding and budget
- Locations and languages
Explanation
Content exclusions are the setting used to keep Display ads from showing alongside content that may not be appropriate for a brand. Google Ads lets advertisers exclude sensitive content, placements, topics, and other content categories to protect brand suitability on the Google Display Network. That directly addresses a family-friendly concern because it controls the environments where ads can appear. It is the campaign setting designed for avoiding unsuitable content, not for controlling ad frequency, spend, or geography. Google Help+1
Why the other options are incorrect
Frequency capping limits how often the same person sees an ad, but it does not block unsuitable pages, videos, apps, or themes. Google Help
Bidding and budget control spend and bidding behavior, not brand-suitability placement controls. Google Help
Locations and languages control geographic and language targeting, not whether ads appear next to inappropriate content. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7444288
https://support.google.com/google-ads/answer/12764663
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.