Question: Which types of conversions would give an advertiser the fullest picture of the performance of a Display campaign?
- Both click-through and view-through conversions
- Only click-through conversions
- Only view-through conversions
- Neither
Explanation
The most complete measurement combines click-through conversions with view-through conversions. Google Ads records interaction-based conversions after an ad click, while view-through conversions capture users who saw a Display ad, did not interact, and converted later. That distinction matters because Display can influence results through both clicks and viewable impressions. Reviewing both gives a broader understanding of campaign impact, especially when checking All conversions alongside standard conversion reporting. Google Help+1
Why the other options are incorrect
B) This leaves out impression-based influence, so it understates how Display contributes to conversions. Google Help+1
C) This leaves out conversions that happened after an ad interaction, so it is also incomplete. Google Help
D) Google Ads reports both interaction-based and impression-based conversion impact, so this does not reflect how Display performance is actually measured. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/16542520
https://support.google.com/google-ads/answer/3419678
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.