Question: Tom wants to create a Google Ads campaign and show ads across YouTube, Discover, and Gmail feeds to get as many sales as possible within his budget. Which actions will he take within his Google Ads account to accomplish his objective?
- Select Shopping as his campaign type with Target CPA as a Smart bidding strategy
- Select Discovery as his campaign type with Maximize conversions as a Smart bidding strategy
- Select Discovery as his campaign goal with Maximize conversion value as a Smart bidding strategy
- Select Sales as his campaign objective with Target ROAS as his Smart bidding strategy
Explanation
The correct setup uses the feed-based campaign type that serves across YouTube, Discover, and Gmail. Maximize Conversions is a Smart Bidding strategy that aims to get the most conversions possible while spending the campaign budget. That makes it the best fit when the priority is sales volume rather than maximizing conversion value or hitting a return target. In current Google Ads documentation, this feed-based setup is covered under Demand Gen campaigns, which include those surfaces. Google Help+1
Why the other options are incorrect
Shopping + Target CPA Shopping is a different campaign type and does not match delivery across YouTube, Discover, and Gmail feeds. Google Help
Discovery goal + Maximize conversion value Maximize conversion value is built to optimize toward total value, not the highest number of sales. Google Help+1
Sales objective + Target ROAS Target ROAS is designed for return efficiency based on conversion value, not for maximizing conversion count within budget. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/13695389
https://support.google.com/google-ads/answer/7381968
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.