Question: Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?
- Create a combined audience
- Upload customer information into Google Ads
- Set up conversion tracking
- Enable audience expansion
Explanation
To measure sign-ups from the campaign, the account needs conversion tracking. In Google Ads, sign-ups are measured as a website conversion action, and the results can then appear in the Conversions column. Without that setup, the campaign can generate traffic, but it cannot accurately show how many sign-ups came from ad interactions. This makes conversion tracking the required setup for performance measurement in this case. Google Help+2Google Help+2
Why the other options are incorrect
Create a combined audience changes audience targeting logic, but it does not record sign-ups as conversions. Google Help+1
Upload customer information into Google Ads helps build audience lists such as customer data segments, but it does not measure sign-up actions from the campaign. Google Help+1
Enable audience expansion broadens reach, but it does not track whether users completed the sign-up action. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1722022
https://support.google.com/google-ads/answer/6308
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