Question: If an advertiser wants to implement a Google Display campaign with a Target CPA of $10, which two best practices should they follow?
- Allocate a daily budget of at least $100 for the campaign.
- Assign a 10% rate of return for the campaign.
- Assign a daily budget constriction of $50.
- Allow for a two-week ramp-up period before making any big changes.
Explanation
The provided answer key is incomplete because this item has two correct responses under Google Ads guidance. With Target CPA, Google recommends an average daily budget of about 10 times the target, so a $10 target points to a $100 daily budget. Google also recommends allowing about 7 to 14 days before making major changes so Smart Bidding can stabilize and learn from conversion data. These two practices give the bid strategy enough budget flexibility and enough time to optimize toward the target cost. Google Help+1
Why the other options are incorrect
B) A 10% return target refers to Target ROAS, which is a value-based bidding goal, not a Target CPA best practice. Google Help
C) A $50 daily budget is only 5 times a $10 Target CPA, which is below Google’s recommended starting budget level. Google Help
Source for verification
https://support.google.com/google-ads/answer/16797388
https://support.google.com/google-ads/answer/6268633
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.