Question: Renata is wondering if Display ads are influencing other ad channels in her multichannel Google Ads campaign. Which Google Analytics report should she consult in order to determine the complete role Display clicks are playing in the campaign?
- Click-through Rate Report
- Conversion Report
- Top Conversion Paths Report
- Audience Insights Report
Explanation
This report reveals the full conversion path before a purchase or other key action. It shows how Display can assist conversions even when another channel receives the final credit. That makes it the right report for understanding cross-channel influence instead of viewing each channel in isolation. In current Google Analytics terminology, this reporting area is part of Attribution paths, which serves the same path-analysis purpose.
Why the other options are incorrect
Click-through Rate Report It measures ad engagement, not the sequence of channel interactions that led to conversion.
Conversion Report It shows conversion outcomes, but it does not expose the full multi-channel path that explains Display’s assisting role.
Audience Insights Report It focuses on audience characteristics and behavior, not attribution across channels.
Source for verification
https://support.google.com/analytics/answer/10595568?hl=en
https://support.google.com/analytics/answer/10596866?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.