Kendall wants to make sure he applies best practices when incorporating specific images and logos into a responsive display ad. Which example meets his objective?

Question: Kendall wants to make sure he applies best practices when incorporating specific images and logos into a responsive display ad. Which example meets his objective?

  • Kendall watermarks images to protect company assets.
  • Kendall tightly positions logos in the top left or top right of an image.
  • Kendall makes sure that image assets aren't made up from a collage of images.
  • Kendall uses small text in logos in order to free up space for the background image.

Explanation

For responsive display ads, Google recommends clear, high-quality image assets that focus on one main subject rather than multiple combined visuals. Collage-style images reduce clarity when ads resize across placements and screen sizes, which can weaken the creative’s effectiveness. A single focused image helps the product, service, or brand stay recognizable in automated layouts. This is why avoiding collage-based assets is the correct best practice. Google Help+1

Why the other options are incorrect

Watermarked images Watermarks add unnecessary visual elements and are not part of Google’s recommended image guidance for responsive display ads. Google Help

Top-corner logos Google recommends that logos be centered and carefully cropped, not tightly positioned inside the main image. Google Help+1

Small logo text Google specifically advises avoiding small text or extra flair in logos because legibility drops at smaller ad sizes. Google Help

Source for verification

https://support.google.com/google-ads/answer/9823397

https://support.google.com/google-ads/answer/9050310

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.

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