Question: George is looking for a marketing solution that allows him to engage with users through ad experiences, while also allowing the users to take action with his brand. Keeping George's marketing objectives in mind, which statement correctly describes Discovery ads?
- Discovery ads are an ad format that can give George a marketing presence on three Google platforms: Shopping, News, and Maps.
- Discovery ads can showcase George's brand or products with a single high-quality image or swipeable image carousel.
- Discovery ads are created entirely from machine learning, based on themes from the keywords that George selects.
- Discovery ads can showcase George's brand or products with a collage of images or a five-second video.
Explanation
Discovery ads use visual, feed-based formats that Google documents as single image ads and carousel ads. Those formats are built to present brand or product creative natively in personalized Google feeds, which is why they support richer engagement than standard text-led formats. The defining point is the image-based format itself, not keyword-built creative or off-platform distribution. In current Google Ads documentation, this creative family is covered under Demand Gen campaigns, but the format logic remains the same. Google Help+1
Why the other options are incorrect
A) Google does not describe this campaign family as running on Shopping, News, and Maps; the documented surfaces are different Google feed and visual environments. Google Help
C) Google does not define these ads as being created entirely from keywords by machine learning, because advertisers provide the creative assets. Google Help+1
D) Google’s format guidance does not define this as a collage image or a five-second preview. Google Help
Source for verification
Google Ads Help: Demand Gen campaign creative: Asset specifications and ad format guidelines. Google Help
Google Ads Help: About Demand Gen campaigns. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.