Question: Nidia owns a law firm, and for the last few years she's been able to build her client base with the help of Search campaigns promoting a contact form. Nidia now wants to further this success with the help of a new Display campaign. Which campaign goal is appropriate for her?
- Website traffic
- Brand awareness and reach
- Product and brand consideration
- Leads
Explanation
Leads is the correct campaign goal because a contact form submission is a lead-generation action, not just a visit or an awareness signal. Google Ads uses campaign objectives to align campaign setup with the business result being pursued. Since the desired outcome is a completed inquiry form, the Display campaign should optimize toward lead-focused conversions. This keeps the campaign centered on generating prospective clients rather than broad exposure or general site visits. Google Help+1
Why the other options are incorrect
Product and brand consideration focuses on encouraging interest and evaluation, which is a higher-funnel goal than generating contact form submissions. Google Help
Website traffic prioritizes visits, not completed lead actions such as inquiry or contact form submissions. Google Help+1
Brand awareness and reach is designed for visibility, not for optimizing toward lead-generation outcomes. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7450050
https://support.google.com/google-ads/answer/10759203
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.