Question: A company is looking to complement their social media marketing strategy. How would running Discovery ads work to help them achieve their objective?
- They would reach the right customers with the right messages as they browse through their favorite personalized feeds on Google.
- They would encourage consumers to follow and engage with particular social media posts that are relevant to marketing goals.
- They would serve visually inspiring ads to potential customers while they're in the middle of watching a video relevant to what's being offered.
- They would encourage potential customers to engage with an interactive shopping cart.
Explanation
Discovery ads are built for visual, feed-based placements across Google surfaces such as Discover, Gmail, and YouTube, where Google uses audience and intent signals to match ads with people likely to engage. They are especially useful for extending a social-style creative strategy because the format is designed for immersive browsing environments rather than search-style intent capture. In current Google Ads documentation, this capability is covered under Demand Gen campaigns, which continue the same core Discovery use case across Google’s personalized feeds. That is why this format works well as a complement to social media marketing. Google Help+1
Why the other options are incorrect
B) Discovery is not designed to drive follows or interaction with external social posts; it is a Google Ads campaign format for delivery on Google-owned surfaces. Google Help+1
C) This describes a video-viewing moment, while Discovery is defined more broadly by feed-based placements and multi-format visual discovery experiences. Google Help+1
D) An interactive shopping cart is not a defining Discovery feature in Google Ads documentation. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/13695777
https://support.google.com/google-ads/answer/13695389
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.