Question: What is a best practice for setting up awareness audiences for a Google Display ads campaign?
- Including existing users on remarketing lists
- Creating a separate campaign or ad group for each desired audience
- Tagging all pages within the company website or app
- Using top performing keywords for custom audiences
Explanation
For awareness-focused Display targeting, each intended audience segment should be separated into its own campaign or ad group. Google Ads guidance says advertisers with distinct targeting strategies and matching creatives should separate each target audience into individual ad groups for easier management and distinct performance reporting. This structure keeps targeting, messaging, and optimization aligned to one audience at a time. It also makes it easier to compare how each audience performs and refine reach strategy accordingly. Google Help+1
Why the other options are incorrect
Including existing users This is a remarketing approach, not the core best practice for setting up awareness audiences for new reach. Google Help+1
Tagging all pages Tagging supports your data segments and remarketing setup, but it does not organize awareness audiences for cleaner targeting and reporting. Google Help+1
Using top performing keywords Keywords can help define a custom segment, but they do not replace the structural best practice of separating each audience into its own campaign or ad group. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/15594567?hl=en
https://support.google.com/google-ads/answer/2497941?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.