Question: Which type of Google audience should an advertiser attempt to reach if they're trying to attract new customers who think like current customers?
- Similar audiences
- Life events audiences
- Remarketing audiences
- In-market audiences
Explanation
Similar audiences are designed to help advertisers find new users who resemble an existing audience source, such as website visitors or customer lists. In current Google Ads documentation, the comparable concept is Lookalike segments, which reach people who share characteristics with a seed list. This makes the audience type appropriate for prospecting when the goal is expansion beyond existing customers. It is built for similarity-based acquisition rather than re-engagement or immediate purchase-intent targeting. Google Help+1
Why the other options are incorrect
Life events audiences target users around major life milestones, not users chosen for similarity to an existing customer base. Google Help
Remarketing audiences re-engage people who already interacted with the business, so they are not primarily for new-customer acquisition. Google Help
In-market audiences focus on recent purchase intent, which is different from resemblance to current customers. Google Help
Source for verification
Google Ads Help: About audience segments. Google Help
Google Ads Help: Use Lookalike segments to grow your audience. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.