Question: John has launched a new book and wants as many people as possible to know about it. How should he focus his campaign in order to get the word out?
- He should focus on product and brand consideration.
- He should focus on leads.
- He should focus on brand awareness and reach.
- He should focus on sales.
Explanation
An awareness-focused objective fits because Google Ads defines it as the option for reaching a broad audience and building recognition, which matches an early launch where the priority is visibility rather than immediate action. Google Help+1 It is measured more by reach and impressions than by form fills or purchases. Google Help+1 That makes it the best choice when the goal is to get as many relevant people as possible to notice a new book. Google Help+1 Google’s guidance for campaign objectives also says the selected goal should match the main business outcome the campaign is meant to achieve. Google Help+1
Why the other options are incorrect
Product and brand consideration focuses on encouraging exploration and interest, which is narrower than broad initial visibility. Google Help
Leads is built for actions such as sign-ups or inquiries, not for maximum broad exposure. Google Help+1
Sales is intended for conversion-focused outcomes, not for introducing a new product to the widest relevant audience. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/10995481
https://support.google.com/google-ads/answer/1722064
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.