Question: Which audience should an advertiser use to reach new customers with a high intent to purchase their products?
- Affinity
- Customer match
- Detailed demographics
- In-market
Explanation
In-market segments are built to reach people who are actively researching products or services and are considering buying something like the advertiser’s offer. That makes them the strongest fit for acquiring new customers who show high purchase intent. Google Ads positions this audience type for advertisers focused on getting conversions from likely buyers rather than from broad-interest users. For a Display campaign aimed at high-intent prospecting, this is the most direct audience match. Google Help+2Google Help+2
Why the other options are incorrect
Affinity targets users based on long-term interests and habits, which is better for awareness than for high-intent conversion goals. Google Help+1
Customer match uses first-party customer data, so it is not the primary audience for reaching new high-intent users. Google Help+1
Detailed demographics focuses on long-term life facts, not on active product research or immediate buying signals. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2497941
https://support.google.com/google-ads/answer/10566573
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