Question: Anushka wants to create a Display campaign that will expand her company's customer base and reach customers with a high intent to purchase. What should Anushka do to accomplish this objective?
- Include existing users from remarketing and Customer Match lists.
- Set up higher CPA bids for Custom Audiences.
- Combine Custom Affinity and Similar Groups into a single campaign.
- Set up lower CPA bids for In-market Audiences.
Explanation
In current Google Ads terminology, custom audiences are handled as custom segments. Custom segments let advertisers define new prospective users with relevant keywords, URLs, and apps that reflect interest or purchase intent. A higher Target CPA gives Smart Bidding more flexibility to bid competitively for those higher-value new prospects. This supports customer acquisition while still optimizing toward conversions instead of relying on existing-user lists. Google Help+1
Why the other options are incorrect
A) Remarketing and Customer Match focus on people who already interacted with the business or already exist in first-party data, so they do not best fit a new-customer expansion goal. Google Help
C) Custom Affinity and Similar Groups lean more toward broader interest-based reach or similarity modeling, which gives less direct control over a high-intent consideration setup than custom segments with conversion-focused bidding. Google Help+1
D) Lower CPA bids for In-market Audiences reduces bidding pressure, which works against prioritizing valuable high-intent users even though In-market is a purchase-intent audience. Google Help+1
Source for verification
Google Ads Help: About custom segments. Google Help
Google Ads Help: About Smart Bidding. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.