Question: Which statement most accurately describes the benefit of using Discovery ads?
- They'll allow an advertiser to tell an engaging story about their products and services to help grow more conversions.
- They'll allow an advertiser to merge images and 15 second video assets to provide people with an engaging experience.
- They'll allow an advertiser to encourage people to share their thoughts and feedback on the products and services that they offer.
- They'll allow an advertiser to reach highly relevant audiences on exclusive placements outside of Google's platforms.
Explanation
Discovery ads are designed for visually rich, feed-based experiences that help a business present products and services in a more engaging way across Google surfaces. Google describes this campaign family as supporting action across YouTube, Discover, Gmail, and the Google Display Network, which makes it well suited to visual storytelling. That storytelling format helps move users from discovery toward consideration and conversion instead of only delivering broad exposure. This is why the main benefit is stronger product and brand storytelling that can help grow conversions. Google Help+1
Why the other options are incorrect
Images and 15-second video assets This describes a possible creative mix, not the main benefit Google highlights for Discovery ads. Google Help+1
Sharing thoughts and feedback This is not a defined function of Discovery ads in Google Ads documentation. Google Help
Exclusive placements outside Google’s platforms This is incorrect because Google documents these ads on Google-owned surfaces, not on external exclusive placements. Google Help
Source for verification
https://support.google.com/google-ads/answer/13695777
https://support.google.com/google-ads/answer/14733311
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.