Question: What three recommended campaign best practices should you follow after implementing Smart bidding and broad match? Choose three.
- Using responsive search ads, including all relevant assets, and making sure that all headlines and website landing pages reflect whatever queries you're targeting in your campaigns.
- Ensuring that you've set the correct targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions.
- Using cross-device reporting to make sure you can identify a user across different environments including web and mobile apps.
- Organizing your ad groups according to a common theme, like "types of products or services".
- Making sure you review your ad policies to confirm that your ads comply and to prevent any disapprovals.
Explanation
After applying Smart Bidding and broad match, the recommended next steps are to strengthen ad relevance with responsive search ads, make sure all relevant assets are included, and keep landing pages closely aligned with search intent. It is also important to use the right performance targets for the business goal, because Smart Bidding optimizes to those targets and can use data-driven attribution to assign conversion credit more accurately. Budget also matters, since campaigns that are constrained by budget can miss additional conversion opportunities even when the bidding system is working well. In practice, this setup works best with tightly themed ad groups so keywords, ads, and landing pages stay aligned and give Google Ads clearer signals for optimization. Google Help+1
Why the other options are incorrect
C) Cross-device reporting is a measurement capability, not one of the recommended optimization actions to take after implementing Smart Bidding and broad match. Google Help
E) Ad policies matter for compliance, but policy review is not one of the specific campaign best practices tied to improving this setup. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/6167122?hl=en
https://support.google.com/google-ads/faq/10286469?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.