Question: Which three recommended campaign best practices should you follow after you implement Smart Bidding and broad match? Choose three. Select 3 Correct Responses
- Making sure you've set the right targets for your business goals, using data-driven attribution models, and ensuring budgets are able to capture increased conversions
- Utilizing cross-device reporting to ensure that you can identify a user across various environments including web and mobile apps
- Utilizing responsive search ads and including all relevant assets, while also ensuring that all headlines and website landing pages reflect whichever queries you've chosen to target in your campaigns
- Arranging your ad groups under common themes like "types of products or services" as a manner of best practice
- Ensuring that you've reviewed your ad policies to confirm that you're compliant and won't be subject to any disapprovals
Explanation
After implementing Smart Bidding and broad match, Google Ads best practice is to strengthen ad relevance with responsive search ads, complete asset coverage, and landing pages that closely reflect search intent. It is also important to set the right performance targets, use data-driven attribution, and make sure budgets are not limiting additional conversion opportunities. Organizing ad groups around a clear theme helps keep queries, ads, and landing pages aligned, which improves signal quality for automation. These actions support better optimization because they improve relevance, measurement, and budget flexibility at the same time. Google Help+1
Why the other options are incorrect
Cross-device reporting This is a measurement feature, not a post-implementation campaign best practice for improving Smart Bidding and broad match performance. Google Help
Ad policies Policy compliance is necessary, but it is not one of the specific optimization practices tied to this setup. Google Help+1
Source for verification
https://support.google.com/google-ads/faq/10286469?hl=en
https://support.google.com/google-ads/answer/3416396?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.