Question: Why has the ads ecosystem seen an increased need for machine learning?
- Increasing user expectations, privacy regulation, and technology changes have affected campaign measurability.
- Chrome announced the phasing out of first- and third-party cookies as soon as an alternative is available.
- Marketers began using machine learning to identify patterns to predict behavior and to quickly optimize.
- Data scientists began driving machine learning projects and efforts forward.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.