Why has the ads ecosystem seen an increased need for machine learning?

Here is the answer of the question: Why has the ads ecosystem seen an increased need for machine learning?

• Increasing user expectations, privacy regulation, and technology changes have affected campaign measurability.
• Chrome announced the phasing out of first- and third-party cookies as soon as an alternative is available.
• Marketers began using machine learning to identify patterns to predict behavior and to quickly optimize.
• Data scientists began driving machine learning projects and efforts forward.

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