Question: Which features make Smart Bidding a durable, privacy-safe solution?
- As an analytics tool, it uses dozens of signals from user interactions with a website. It also enables segmenting users into value segments more effectively than rules-based segmentation.
- As a subset of automated bid strategies, it uses machine learning to optimize for conversions or conversion value in each and every auction.
- As a creative practice, it follows all the new best practices for improving ad creative, such as including setting rotation to optimize to conversion, adding all relevant ad extensions.
- As an attribution model, it values the downstream impact of generic keywords (automatically bids up generic keywords that drive a lot of brand conversions).
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