Here is the answer of the question: Which features make Smart Bidding a durable, privacy-safe solution?
- As an analytics tool, it uses dozens of signals from user interactions with a website. It also enables segmenting users into value segments more effectively than rules-based segmentation.
- As a subset of automated bid strategies, it uses machine learning to optimize for conversions or conversion value in each and every auction.
- As a creative practice, it follows all the new best practices for improving ad creative, such as including setting rotation to optimize to conversion, adding all relevant ad extensions.
- As an attribution model, it values the downstream impact of generic keywords (automatically bids up generic keywords that drive a lot of brand conversions).
The above question is related to “Privacy for Agencies and Partners Certification Exam“. You can find all the updated questions and answers related to “Privacy for Agencies and Partners Certification Exam” on the “Privacy for Agencies and Partners Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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