Question: Sofia is creating a new video. What are four traits that will make it more compelling?
- Diverse, timely, in-depth, impactful
- Topical, lengthy, relevant, actionable
- Focused, relevant, in-depth, actionable
- Focused, relevant, snackable, actionable
Explanation
LinkedIn video guidance favors content that is easy to understand quickly and useful to the intended audience. A focused message keeps the video from covering too many ideas at once. Relevance ensures the topic matches the audience’s professional needs or interests. Video should also be snackable and actionable so members can consume it easily and understand what to do next.
Why the other options are incorrect
Diverse, timely, in-depth, impactful is too broad and does not capture LinkedIn’s recommended short, focused video approach.
Topical, lengthy, relevant, actionable is incorrect because lengthy content can reduce quick feed consumption.
Focused, relevant, in-depth, actionable is less suitable because LinkedIn recommends snackable video for easier engagement.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Content and Creative Design" page.