Question: Select all that apply. Which type of metrics can help you evaluate the health of your Attract stage?
- Customer satisfaction score
- Conversion rate
- Cost per lead
- Website traffic
Explanation
Metrics such as conversion rate, cost per lead, and website traffic evaluate the effectiveness of the Attract stage. Website traffic measures how well marketing drives visitors to your site. Conversion rate tracks the percentage of visitors who take desired actions, such as filling out forms. Cost per lead assesses the efficiency of acquiring new contacts relative to marketing spend. These metrics together indicate how effectively marketing generates and engages potential leads in HubSpot.
Why the other options are incorrect
Customer satisfaction score measures post-sale experience, which is part of the Delight stage, not Attract.
Source for verification
HubSpot Marketing Analytics
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