Question: You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?
- Latest source
- Source of last booking in meetings tool
- Lead source
- Original source
Explanation
To determine how you are acquiring marketing qualified leads (MQLs), the Original source dimension should be used in the breakdown. It attributes each contact to the channel or source that first brought them into your HubSpot CRM. Using Original source allows you to see which marketing channels initiated engagement and contributed to generating MQLs. This dimension provides a clear view of the effectiveness of top-of-funnel acquisition efforts.
Why the other options are incorrect
Latest source shows only the most recent touchpoint, not the first source that generated the lead.
Source of last booking in meetings tool tracks meeting activity specifically, not overall lead acquisition.
Lead source is a legacy property and may not accurately capture multi-channel attribution.
Source for verification
HubSpot Attribution Reports
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Reporting" page.