Question: You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?
- Interaction date; asset title
- Interaction date; asset type
- Interaction source; asset type
- Interaction source; asset title
Explanation
To analyze how marketing assets generate leads over time in a contact create attribution report, include Interaction date and asset type as dimensions. Interaction date tracks when each contact engaged with the asset, while asset type categorizes the marketing material (e.g., email, landing page, ad). In HubSpot, this setup allows visualization of lead generation trends by asset category across time periods. Using these dimensions provides clear insight into which types of marketing content are driving new contacts consistently.
Why the other options are incorrect
Option A focuses on asset title rather than type, making trend analysis by category harder.
Option C uses source instead of date, which does not show lead generation over time.
Option D combines source and title, which lacks time dimension needed for trend analysis.
Source for verification
HubSpot Attribution Reports
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