Question: Select all that apply. Which statements regarding contacts who have unsubscribed or marked your mail as spam are NOT true?
- Continuing to email them betters your reputation as it demonstrates consistency
- Emailing them with special offers to entice reengagement is a best practice
- Continuing to email them damages your reputation
- Emailing them with special offers is not a best practice as their actions have already demonstrated to their ISP they don’t find your content valuable
Explanation
Contacts who unsubscribe or submit spam reports have already shown negative engagement with marketing email. Continuing to send to those contacts can harm sender reputation and increase the risk of future messages being treated as spam. HubSpot’s email protection systems monitor unsubscribes, spam reports, and other deliverability signals. Sending reengagement offers to contacts who have opted out or complained is not a best practice because it ignores their communication preference.
Why the other options are incorrect
Continuing to email them damages your reputation is true because negative engagement signals can reduce sender reputation.
Emailing them with special offers is not a best practice is true because unsubscribes and spam reports indicate the contact does not want that email content.
Source for verification
https://knowledge.hubspot.com/marketing-email/marketing-email-send-was-stopped
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Email Marketing Software" page.