Question: Select all that apply. Which statements regarding contacts who have unsubscribed or marked your mail as spam are NOT true?
- Continuing to email them betters your reputation as it demonstrates consistency
- Emailing them with special offers to entice reengagement is a best practice
- Continuing to email them damages your reputation
- Emailing them with special offers is not a best practice as their actions have already demonstrated to their ISP they don’t find your content valuable
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