Question: True or false? Your sales team should only be doing things that provide value to your leads.
- True
- False
Explanation
The Enable phase focuses on removing work that prevents salespeople from creating value for leads and customers. Activities that do not help the buyer move forward add friction to the sales process. Sales teams should prioritize actions that support buyer needs, improve decision-making, or build trust. This keeps selling time focused on value-generating interactions rather than unnecessary internal tasks.
Why the other options are incorrect
False is incorrect because non-value activities create friction and reduce the team’s ability to serve leads effectively.
Source for verification
https://academy.hubspot.com/lessons/enable-your-sales-team
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