Question: If a sales team is struggling to prioritize their leads, which phase of the frictionless selling framework will be most helpful to them?
- Enable
- Align
- Transform
Explanation
Enable focuses on helping salespeople work more efficiently by removing internal friction. Lead prioritization helps reps decide which prospects deserve attention first. This reduces wasted effort on low-fit or low-readiness leads. It also helps salespeople spend more time on activities that are most likely to create value and move deals forward.
Why the other options are incorrect
Align focuses on matching the sales process to the target buyer, not primarily on internal lead prioritization.
Transform focuses on coaching, learning, and continuous team improvement, not the first step of organizing rep focus.
Source for verification
https://academy.hubspot.com/lessons/enable-your-sales-team
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