- They serve as a bridge between marketing and sales and seek to provide a seamless transition between being a prospect and being a customer.
- They are the primary engine that drives the company’s growth.
- They play a background role and should only become involved with a customer if the customer explicitly asks to talk to sales.
- They have the opportunity to set the tone for a person’s entire relationship with a company because they are often the first person a prospective customer meets.
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