Question: Which solution will help ensure a company's new product will appear within shopping results and product detail pages?
- Sponsored Display
- Brand Follow
- Sponsored Products
Explanation
Sponsored Products help promote individual product listings in shopping results and on product detail pages. This makes the solution useful for increasing visibility when a company launches a new product. Ads are matched to shopper searches and relevant product pages based on targeting and campaign setup. Because the ad leads directly to the advertised product detail page, it supports product discovery and purchase consideration.
Why the other options are incorrect
Sponsored Display can help reach audiences on and off Amazon, but it is not the primary sponsored ads solution for ensuring product visibility in shopping results.
Brand Follow is an engagement feature that helps shoppers follow brands, not a paid placement solution for shopping results and product detail pages.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.