Question: Jack & Jill doesn't sell their products in the Amazon store. What solution can help grow their business?
- Sponsored Display
- Sponsored Products
- Brand Follow
Explanation
Sponsored Display can support advertisers that do not sell products in the Amazon store. It helps businesses reach relevant audiences on Amazon and across third-party destinations. This makes it suitable for driving awareness, consideration, or traffic outside an Amazon product detail page flow. The solution is not limited to sellers with Amazon retail listings.
Why the other options are incorrect
Sponsored Products is incorrect because it promotes individual product listings sold in the Amazon store.
Brand Follow is incorrect because it supports engagement with shoppers who follow a brand, not business growth for brands without Amazon store sales.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.