Question: Li wants to advertise organic essential oils and wants to exclude searches for non-organic oils. Which targeting method should they use?
- Negative product targeting
- Minimized product targeting
- Expanded product targeting
Explanation
Negative product targeting prevents ads from appearing in selected product contexts that are not relevant to the advertised item. This helps advertisers exclude placements associated with products they do not want to target. For an organic product campaign, exclusions can help reduce delivery near non-relevant product alternatives. This supports more relevant ad placement and better control over campaign spend.
Why the other options are incorrect
Minimized product targeting is incorrect because it is not an Amazon Ads targeting method.
Expanded product targeting is incorrect because it broadens targeting instead of excluding unwanted product contexts.
Source for verification
https://advertising.amazon.com/library/guides/product-targeting
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