Question: Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular third-party apps and websites.
- True
- False
Explanation
Amazon DSP supports a full-funnel advertising approach across awareness, consideration, and conversion goals. For brand awareness, advertisers can reach audiences before they are actively shopping by using display, video, and other eligible formats. Third-party apps and websites expand reach beyond Amazon-owned inventory. This helps advertisers connect with audiences across the digital environments where they spend time.
Why the other options are incorrect
False is incorrect because Amazon DSP can support awareness campaigns across third-party apps and websites.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/library/guides/full-funnel-advertising
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.