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Jack and Jill want to run an ad with copy that reads "Learn

Jack and Jill want to run an ad with copy that reads "Learn more about our brand". This is compliant with Amazon Ads guidelines and acceptance policies.

Question: Jack and Jill want to run an ad with copy that reads "Learn more about our brand". This is compliant with Amazon Ads guidelines and acceptance policies.

  • True
  • False

Explanation

Amazon Ads allows clear and direct call to action (CTA) language when it accurately matches the destination experience. “Learn More” is listed by Amazon Ads as an acceptable CTA example. The copy does not use urgency, emotional pressure, unsupported claims, or misleading promotional language. This makes it compliant when the landing page is relevant to the brand content.

Why the other options are incorrect

False is incorrect because neutral call to action (CTA) language can meet Amazon Ads acceptance policies.

Source for verification

https://advertising.amazon.com/resources/ad-policy/en

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.

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