Question: As a new advertiser concerned about brand reputation, you are planning to run a campaign using Amazon DSP and want to ensure your brand's ads won't appear alongside sensitive content across various media types. How does Amazon DSP address this concern?
- Amazon DSP requires advertisers to purchase third-party brand safety verification tools
- Amazon DSP only allows ads to run on Amazon-owned properties to maintain brand safety
- Amazon DSP provides built-in multi-layered traffic quality and brand safety controls across trusted supply sources, with additional customizable settings available at no additional cost
Explanation
Amazon DSP includes built-in controls for brand safety, brand suitability, and traffic quality. These controls help reduce delivery next to sensitive content and filter invalid or non-human traffic. Advertisers can also apply customizable settings based on their own brand requirements. This protection applies across eligible Amazon-owned and third-party supply rather than limiting delivery only to Amazon properties.
Why the other options are incorrect
Option A is incorrect because third-party verification tools are not required to access Amazon DSP’s built-in controls.
Option B is incorrect because Amazon DSP can run across Amazon-owned and third-party inventory.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/library/guides/brand-safety-marketing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.