Which lifecycle stage represents a contact or company with at least one closed deal?

Question: Which lifecycle stage represents a contact or company with at least one closed deal?

  • Opportunity
  • Customer
  • Other
  • Evangelist

Explanation

The Customer lifecycle stage in HubSpot represents a contact or company that has at least one closed deal. This stage indicates that the contact has completed a purchase and is now an active customer. Lifecycle stages help sales and marketing teams segment contacts for targeted engagement and reporting.

Why the other options are incorrect

Opportunity: Indicates a contact or company in an active deal, not yet closed.

Other: Used for contacts or companies that don’t fit standard lifecycle definitions.

Evangelist: Represents customers who actively promote your brand, not merely those with closed deals.

Source for verification

HubSpot Lifecycle Stages Overview

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