Question: What is conversion rate optimization (CRO)?
- A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page
- The process of increasing the percentage of website visitors who take a desired action
- A reporting strategy that allows marketers and sales teams to see the impact that marketers made on a purchase or sale
- The process by which an anonymous website visitor becomes a known lead
Explanation
Conversion rate optimization is the process of improving a website or landing page so a higher percentage of visitors complete a desired conversion. HubSpot defines a conversion as a moment when a website visitor takes a desired action, such as clicking a button, submitting a form, or booking a meeting. That makes CRO an optimization practice focused on increasing the percentage of visitors who take that action. It is centered on improving performance on existing traffic, not on measuring views, assigning revenue credit, or simply identifying a new lead. HubSpot Academy+1
Why the other options are incorrect
Views metric This describes measurement of exposure or engagement, not the optimization process that increases conversion rate. HubSpot Academy+1
Attribution reporting This refers to reporting on marketing impact across touchpoints, which is different from optimizing visitor actions on a page. HubSpot Academy+1
Lead conversion This describes the point at which an anonymous visitor becomes a known lead, not the broader process of improving the percentage of visitors who convert. HubSpot Academy
Source for verification
https://academy.hubspot.com/lessons/implementing-conversion-rate-optimization
https://academy.hubspot.com/lessons/understanding-conversions
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