Question: What is the function of Maximum Average CPM in Amazon Ads?
- It sets a minimum bid floor, ensuring Amazon Ads never bids below this amount for any impression
- It acts as a soft cap — Amazon Ads may bid higher for valuable impressions but will optimize the average CPM across the flight to stay at or below this value
- It serves as a hard ceiling that Amazon Ads can never exceed on any individual bid
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.