Question: What is a key benefit of server-to-server (S2S) integrations over traditional pixel-based tracking?
- S2S integrations enable pixel-less third-party measurement on additional placements such as Streaming TV, mobile apps, and streaming audio, while maintaining privacy compliance
- S2S integrations allow advertisers to use JavaScript trackers in the impression URL field for more flexible measurement
- S2S integrations eliminate the need for approved third-party providers since measurement is handled entirely by Amazon Ads
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