Question: What happens when a standard third-party partner tag (non-S2S) is used during creative setup on Amazon Ads?
- The creative setup triggers an error — standard tags are no longer supported and advertisers must exclusively use S2S tags
- The tag is flagged for manual review but the creative can still go live while awaiting approval
- The tag is automatically converted to an S2S format and the creative proceeds to approval
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.