Question: Which creative type allows advertisers to promote products sold in the Amazon store using ads that automatically pull details from the product detail page and display in a native, size-responsive format?
- Asset-Based Creative (ABC) — traffics ad viewers to any website using uploaded ad components
- Brand Store Creative (BSC) — traffics shoppers to an Amazon store page using uploaded components
- Responsive eCommerce Creative (REC) — promotes Amazon store products using ASIN details from the product detail page in native or size-responsive ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.
