An advertiser notices their campaign is underdelivering after the first week. They are running on a single device type with one audience segment and only Amazon-owned inventory. Which strategy would be most effective to increase delivery?

Question: An advertiser notices their campaign is underdelivering after the first week. They are running on a single device type with one audience segment and only Amazon-owned inventory. Which strategy would be most effective to increase delivery?

  • Increase creative file sizes to improve ad quality scores
  • Expand supply sources, broaden audience targeting, and keep the default as all devices
  • Remove the existing audience and start with a completely new one

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.

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