Question: A skincare brand is preparing a display campaign. Their creative features the headline "The #1 dermatologist-recommended moisturizer," a lifestyle image containing 14 words of text, and the CTA "Buy now!" Which policy violations must they address to avoid rejection?
- The custom image exceeds the 10-word maximum and the superlative claim "#1 dermatologist-recommended" requires substantiation from a reputable source no more than 18 months old
- The CTA should read "Buy now" without the exclamation mark — that is the only issue
- The headline needs to be shorter because word economy requires all headlines to be under five words
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