Question: BrewCraft Co. sells premium espresso machines and coffee accessories on Amazon. They're launching a full-funnel Q4 campaign for their Pro Espresso Machine ($349) with a $250K budget and 4.5X ROAS target. BrewCraft sets up their conversion line item targeting shoppers who viewed the Pro Espresso Machine but haven't purchased. Which goal and KPI should they select?
- Awareness goal with Reach
- Consideration goal with DPVR
- Conversion goal with ROAS
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