Question: BrewCraft's Amazon Audiences are delivering 3.8X ROAS, but they want to reach coffee enthusiasts who visit specialty shops and buy premium appliances at retail — before they start browsing on Amazon. How should they add third-party audiences?
- Add third-party audiences (retailer transaction data, location data for coffee shop visitors) on dedicated ad lines so performance can be measured independently from their Amazon Audiences
- Replace Amazon Audiences with third-party data
- Combine third-party and Amazon Audiences on the same ad line for precision
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.