Question: Two weeks in, ShieldDrive's STV awareness line item is delivering strong CTR, but their display consideration line item is underspending with a daily budget below $5. They enrolled in automated budget optimization at launch. What should they expect?
- The system shifts unspent budget from the low-spending display line item to the higher-performing STV line item; ShieldDrive should broaden display targeting to restore delivery
- Nothing — budget optimization only works for endemic brands with ROAS goals
- The system pauses the underperforming display line item permanently
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