Question: ShieldDrive's Amazon Audiences are performing well, but they want to reach consumers whose auto insurance renewal is within 60 days — data Amazon doesn't have. How should they layer in third-party audiences?
- Stack third-party data on the same ad line as Amazon Audiences for precision
- Add third-party audiences (insurance renewal timing data, credit score segments, life event triggers) on dedicated ad lines so performance can be measured independently from their Amazon Audiences
- Replace Amazon Audiences with third-party insurance renewal data
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Programmatic Solutions Advanced Certification" page.